If there is one benefit to the digitisation of business, it is that it has opened the path for entrepreneurs to reach their target market with relative ease – much to the benefit of consumers as well. Following The Loft 45’s success in the Style and Apparel Awards, we took a closer look to find out more. Best Casual Clothing eTailer - Singapore rt and design go hand in hand – good design after all, is art. In this digital world, consumers have the best access to art that we’ve collectively ever had, and artists have the best access to potential buyers and admirers. To say that artists, businesses and creators have capitalised on this new world of opportunity would be an understatement, and while that is overwhelmingly a good thing all around, it has led to an incredibly competitive arena. So, the new challenge is to distinguish yourself from your peers – when everyone has roughly the same tools at their disposal, the quality of the product itself becomes absolutely crucial to securing enduring success. And in this, The Loft 45 truly stands apart. Through the creation of a plethora of products – including clothing for a variety of sizes, ceramic and enamel gifts, and wall art – the company has built a strong client base through simple, clean, artistic design. Of course, the key here also lies in knowing your clients: what they like, dislike, and need. Fashion is a statement piece at The Loft 45, designed to incite interest and allure. Operating out of Singapore, but with the item creation happening in the United States and across Europe, The Loft 45 clearly takes quality seriously – taking care to source the best suppliers for the job. Equally, each design is created wholly by the artist, ensuring that they retain rights over their product and its manufacture. The online world was made for The Loft 45 and its contemporaries – allowing great design to meet clients that would appreciate it. All in all, it’s clear to see how and why The Loft 45 has seen success since its establishment. After all, there will always be a demand for great design in this space, and in all international markets, with a client base that continues to grow year on year. Its recognition as the ‘Best Casual Clothing eTailor’ in Singapore is a title well won, with the company’s ongoing and burgeoning growth being a key indicator of its position in this challenging, but rewarding, climate. Company: The Loft 45 Email: [email protected] Facebook: https://www.facebook.com/theloft45/ Instagram: https://www.instagram.com/theloft45/ A
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