Summer 2021

43 Apr21052 Viking Haircare for the Modern Man As ‘2021's Best Organic Beard Care Brand’, Sweyn Forkbeard is a company creating men’s grooming products out of all natural and organic ingredients, suitable for both vegetarians and vegans. Its cosmetics don’t contain parabens, sulphates, artificial fragrances, or colours, and it takes great pride in being able to serve eco-friendly products that aren’t tested on animals and are heightening the standards of such products in its industry. The first completely nature friendly male grooming brand, Sweyn Forkbeard purveys a best-selling line of products that now number at more than 175, having come a long way from its humble beginnings in 2015. All of the aforementioned products are 100% organic and handmade by its talented staff in London. Additionally, its name unveils a little more of what this company is about. Sweyn Forkbeard himself was the first Viking King of England, crowned in 1,013, and famous for his immaculate facial hair – even when in the thick of battle. Therefore, the ingredients used by the Viking and English people of the time provided the inspiration behind Sweyn Forkbeard as a brand, and researched heavily into them whilst creating its recipes, resulting in popular beard care, wet shaving kits, skincare, hair styling, and razors for its market segment that can keep up with the busiest of lifestyles. Additionally, it also sells beard oils and balms, moustache wax, combs, and even t-shirts, as well as gifts made that extra bit more special by being packaged in a wooden box to be sent to the recipient. Sweyn Forkbeard even created the world’s first refill service for male grooming products in March of 2020, kicking it off out of its shop in the Eco- Friendly Buck Street Market as well as its Camden Market location; this allows customers to bring their empty bottles and containers in to get a refill of the product in order to save on packaging. Sweyn Forkbeard, fundamentally, is for men who want eco-friendly grooming solutions with a difference. The award that it has secured itself has been a pivotal springboard for Sweyn Forkbeard, and it is pleased to have had its work recognised, committed to further pushing the importance of organic and natural grooming products. In a market saturated by highly chemical based products, it has made itself a cut above the rest – as well as a brand with significantly more in its range of products than any other – thus able to serve a wider range of its market segment, and remaining staunchly independent throughout its growth. Crucially, being independent, it is used to having to work doubly hard to make a mark in its industry. Due to this, its customers can consistently expect an exemplary height of quality in its product, as it takes quality testing and performance reviews incredibly seriously, forever striving to better and improve itself and its products in order to provide for its customers in the best possible way. Additionally, it will always be honest and transparent when it comes to what its products are made of, and the Sweyn Forkbeard Army – its internal team – are each a core part of what has secured it such incredible success. Of course, even with such a brilliant staff behind it, Covid-19 presented challenge in the closure of its in-person locations, but it was able to funnel all of this attention into its online storefront. This has ensured that it could continue to serve its customers throughout the crisis, and cope with the influx of new clientele as its reputation grew; in the middle of 2020, it even opened an old-school style barber inside the iconic Camden Market, combining its products with the work of master barbers to bring stunning haircare to its customers. In 2021, it launched yet more organic lines such as its conditioner, and plans to continue thriving in the crucible of London’s commerce and e-commerce market long into the future. Company: Sweyn Forkbeard Contact: George Garcia Website: https://www.sweynforkbeard.co.uk/

RkJQdWJsaXNoZXIy NTY1MjM3