2019 Travel & Tourism Awards

www.lux-review.com Page 19 LUX 2019 Travel & Tourism Awards Established in 2012, the US Agency of the Guadeloupe Islands Tourist Board is committed to supporting tourism and local business throughout the Guadeloupe Islands region. Since opening in 2012 the US Agency of the Guadeloupe Islands Tourist Board has been building the notoriety of the Guadeloupe Islands in the USA through efficient Re- Branding and Positioning. The agency has been able to increase the visibility of the The US Agency of the Guadeloupe Islands Tourist Board is responsible for promoting and marketing the Guadeloupe Islands archipelago on the US market. To showcase the agency’s success in this year’s Travel & Tourism Awards we profile the agency to learn more about the secrets behind the success it enjoys today. Guadeloupe Islands Tourist Board Best Caribbean Tourism Promotion Service 2019 - USA destination through not only experiential travel oriented marketing campaigns and non-institutional social media strategies but also through impactful PR operations and strong relationships with their strategic partners. They have succeeded in implementing a successful development dynamic for the destination, resulting in major airlift increase from Northern America and a consistent growth in Americans’ arrivals for the past 6 years. “We are very honored with this award as our US Agency is being recognized for their work; our global strategy is paying off. Breaking into the US market is no easy task as the competition is fierce for the Caribbean. We are putting our best efforts to keep our audience engaged and to reach out to more American Travelers looking for a unique Experience in the Caribbean” , said Willy Rosier, General Director for the Guadeloupe Islands Tourist Board Located in the Lesser Antilles between Dominica and Antigua the stunning French archipelago of Guadeloupe is composed of five islands Basse-Terre, Grande- Terre, Marie-Galante, Les Saintes, and La Desirade, closely strung together by beautiful waters and an efficient ferry network. Discover the “Ultimate French Caribbean Experience” the perfect island-hopping destination, combining French Art de Vivre with genuine Caribbean heritage. The Guadeloupe Islands, recognisable on a map by its distinctive butterfly shape, are part of the French Caribbean. More than just a holiday destination, the Guadeloupe Islands offers 5 possibilities to experience memorable moments of discovery, of unbound emotions and pure pleasure. The Guadeloupe Islands are well known for the diversity and the protection of their breathtaking landscapes as a listed UNESCO Biosphere Reserve since 1992 and the home to the Cousteau Underwater Reserve. Popular with beach lovers, the Islands of Guadeloupe are also perfect for divers, golfers and offer an amazing rainforest with miles of trails for hikers. As for the Gourmet connoisseurs, renowned rums and exquisite Créole Cuisine can be appreciated in the various distilleries, lounge bars and restaurants. The culinary art of the Guadeloupe Islands has become over the years one of the most refined in the Caribbean. The Guadeloupe Islands hotel plant has a wide range of accommodation to offer from 5-star properties, all inclusive hotels to luxury eco-lodges or self sustaining floating homes. The archipelago is also a destination for well-being, a special place where guests can treat themselves and recharge their batteries while enjoying the sun and the Caribbean Sea.Due to its original duality, an unforgettable holiday is almost guaranteed. Company: Guadeloupe Islands Tourist Board Contact: Sandra VENITE Website: www.guadeloupe-islands.com