Travel & Tourism Awards 2024

58 | LUXlife Magazine Best Cultural Tour Operator 2024 - Western Europe Based in Munich, Germany, HitTheRoad Cultural Journeys is a diverse musical and cultural project that aims to foster appreciation for music, history, and architecture amongst its clients by providing them with engaging talks, and music-themed city tours in Munich, Augsburg, and Salzburg. The company is owned and solely operated by internationally acclaimed concert violinist, former professor and Doctor of Musical Arts Orhan Ahiskal, whose seasoned expertise enables him to offer insightful and engaging experiences that far surpass clients’ expectations. Perfect for music enthusiasts, history buffs, and curious travellers alike, HitTheRoad Cultural Journeys aims to bring musical examples from a 400-year period to a wider audience through a range of tours, talks, and concerts. In his walking tours, Orhan guides the participants through locations steeped in the legacies of celebrated composers and pivotal musical events throughout history. He provides illuminating explanations and plays musical works relevant to each site through an audio system, offering insightful background narratives about the artists and their compositions. Tailored for individuals aged 12 and above, irrespective of their background, these tours ensure an enriching experience that delves into the vibrant cultural fabric of music and history. Alongside its in-person talks and tours, HitTheRoad Cultural Journeys creates online content in the form of short documentaries that cover subjects across music, history, and architecture, as well as bilingual podcasts featuring interviews with artists and musicians. In order to reach a global audience, the company uploads this engaging content to YouTube. In its work, HitTheRoad Cultural Journeys strives to encourage more people to not only understand and appreciate the arts but also build connections with cultural heritage. By empowering individuals to discover the beauty and diversity of the shared human experience through the transformative power of music, the company provides meaningful and memorable experiences that encourage cultural enrichment, education, and community engagement. Moreover, the services offered by HitTheRoad Cultural Journeys are driven by Orhan’s personal dedication to superior quality. This means that excellence is prioritised in every detail, from the meticulous planning of its tours and lectures to the delivery of immersive experiences. Additionally, with a rich background in music, Orhan leverages his depth of knowledge and passion to provide simple explanations of complex musical concepts, adding invaluable dimension to his tours and lectures. Furthermore, as a concert violinist of international calibre with experience as a soloist, chamber musician, concertmaster, and conductor, he is able to provide clients with an insight into the diverse facets of classical music performance. This enriches their understanding and appreciation of the music they encounter throughout the experience. Since its establishment, HitTheRoad Cultural Journeys has received a multitude of positive reviews, some available to view on its website. For example, one satisfied client comments, “Thanks to Orhan’s delightful music tours, I not only explored cities from fresh perspectives but also learned about their rich musical and historical tapestry. Orhan’s cheerful tone made the experience not only educational but also thoroughly enjoyable. Highly recommended for an enriching and fun journey!” For its outstanding provision of tours and talks that seamlessly combine musical expertise and educational depth with cultural richness and global perspective, HitTheRoad Cultural Journeys has been named Best Cultural Tour Operator, Western Europe, in the Travel and Tourism Awards 2024. In the years to come, Orhan intends to provide tours at many more European cities based on popular request, bringing musical and cultural education to the world’s historic locations. Contact: Dr. M. Orhan Ahiskal Company: HitTheRoad Cultural Journeys Web Address: hittheroad.world

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