2021 Pet Products and Services Awards

www.lux-review.com Page 21 LUX 2021 Pet Products and Services Awards Creating visually stunning, delicious treats for pets from dogs to small animals, friendly Dartmoor-based company Aniimal is heralding in a new era of pet treat production. With a line of nutritional products behind it and many upcoming innovations slated for release in the near future, it’s no wonder this brand has become a favourite. Aniimal Industries Ltd Independent Pet Treat Manufacturer of the Year - UK Apr21502 Aniimal Industries is a family run business with a difference. Priding itself on all-natural pet and treat manufacture and located in the Dartmoor town of Tavistock, it has created exemplary treats that are perfect for encouraging the wellbeing of its client’s pets. Fundamentally, its work is simple, honest, and created in-house under the strictest of quality control in order to reassure clients that they will be receiving the best of the best, something that has each of its customers coming back again and again. In this way, it has also grown through testimonials and reviews, and its customers know they can rely on its reputation for quality, consistency, and brand loyalty – all of its products are well known to have been made avoiding artificial colours, salts, or sugars. Its philosophy is also one of eco-friendly and highly environmentally responsible work. Within its facility, it operates on 100% renewable energy, and is happy to say that this has allowed it to far reduce its carbon footprint by 3.4 tonnes of CO2 a year – the equivalent of the CO2 to Oxygen conversion rate of 1689 trees. Furthermore, all of its packaging is 100% biodegradable and recyclable in all areas of the UK, made with board sourced from ethical and sustainable sources, and its see-through linings and windows developed from bioplastics. Additionally, its partnership with Ecologi sees it plant 24 Mangrove trees every month to offset the rest of its carbon footprint. Vegan, UK made, and Eco-Friendly, its products are made from the finest human-grade ingredients; for example, its Banana Hearts are packed with banana naturally low in fat, have an adorable heart-shape, are hand made and oven baked, and do not use any artificial ingredients. As well as being massively tasty for them, the Banana Hearts are also a great source of potassium for dogs – something that helps support heart and kidney health. Its Beetroot Squares are similarly exemplary. This product in particular will make itself an integral part of a client’s dog’s diet with its ability to regulate their fibre levels healthily, ensuring good intestinal activity and being similarly low in fat to the Beetroot Squares. But it does so much more than hearts and squares, Aniimal Industries also boasts Ginger Bones which provide a natural anti-inflammatory, stimulating the animal’s stomach to allow them to expel gas and prevent uncomfortable bloating. Charmingly, Aniimal also sells products called Pizza Bites; these dog-approved little rounds are packed with Basil and other delicious herbs, making itself an anti-oxidant, antiviral, and antimicrobial solution for conscientious dog owners. It also offers a Veggie Pigs product which contains dried turmeric, relieving the pain and stiffness associated with arthritis. Aniimal even offers exciting seasonable and white label ranges, such as its Christmas Gingerbread men, its Valentines Strawberry Hearts, and its Pumpkin Ghosts for Halloween. It can even customise products to suit any occasion, allowing customers to print a custom label in order to give their pooch a perfectly personalised present. Excitingly, it now also offers a Tayla’s Tea and Biscuits product in partnership with Woof and Brew, allowing a true ‘pampered pooch’ experience with a anti-oxidant galore doggy teabag and treat range, as well as a small animal range for spoiled bunnies to enjoy a luxurious eco-friendly, vegan treat. Forever on the move towards creating the next best thing for its customers, the Aniimal team – Tammy, Tom, Natasha, and doggie CEO Tayla – are pleased to announce the launch of the new forage and seed-based treats. This is for small animals and birds alike, and is a range based on its plant-based binder, a way in which Aniimal is leading by example in order to guide its industry away from using animal by-products to bind treats; the dried ingredients retain 4 times the nutrients of those dried through harsher means, and its meadow flower hoop is made colourful and stunning by using UK sourced wildflower petals. Needless to say, this company has certainly made itself one to watch! Company: Aniimal Industries Ltd Contact: Tammy Robinson Email: [email protected] Website: aniimal.co.uk