Food & Drink Awards 2019

Page 78 www.lux-review.com LUXlife 2019 Food & Drink Awards The crafting of beer is an art form not easily refined. Delicately balancing unique flavours and creating tongue- tingling drinking experiences is no mean feat, but for one Capetonian craft brewery, it has become a true passion. Discover the process by which Noon Gun Brewery has cultivated itself a reputation as one of the best craft breweries across the entirety of the Western Cape. Relentlessly pursuing excellence with every pour, Noon Gun Brewery is an independent, family-powered brewery based in beautiful Cape Town. Established in 2015, it is a relatively young brewery in the industry, but by no means any less marvellous at creating beautiful, lip-smacking beers to tantalise the taste buds. Producing unique flavour profiles and priding themselves on quality beverages, the team continue to aim for best-in-class beer beverages that far exceed the global standards. Inspired by the Noon Guns atop Cape Town’s historic Signal Hills, the team at the brewery aim to craft the perfect beer for that first foray into the afternoon. The oldest guns in daily use throughout the world, the Noon Guns were fired for the first time in 1806, to help guide ships into Table Bay. Now, more than two hundred years later, cannoneers still raise a flag and tell the story of the guns before firing at precisely noon. A deafening bang resounds throughout Cape Town to let the city’s denizens that the afternoon has arrived, and for the team at Noon Gun Brewery, it is time to pour that first perfect pint. With the knowledge that the time-keeping guardian guns atop Signal Hill are watching over it, Noon Gun Brewery and its team of brewers constantly spend countless hours meticulously fine-tuning the crafting process. From brewing through to pouring, every step along the journey is taken with the utmost care. Whilst quality control and consumer feedback always remain key factors to suc- cess, the team also keep their eyes trained on worldwide trends and technologies to remain at the forefront of what the brewing industry is currently doing. From the brand’s humble beginnings just over four years ago, it has since evolved to see its vision materialise into something tangible and delicious. Being rolled into taprooms across the entirety of the Western Cape, Noon Gun Brewery utilises small ded- icated teams that are focused on maintaining the highest possible levels of customer and consumer satisfaction. In what is such a competitive industry, it is about more than crafting unique drinks to indulge the senses. Standing out amongst the wealth of craft brewery competition across the world today is not easily done, but the team at Noon Gun Brewery have the passion and hops- based knowhow to make it happen. Quality and service delivery can be the difference between success and mediocrity for a brand, and nothing less than stellar service will do for this Capetonian team. Whilst some companies will claim that their products are better, they often fail to deliver on those claims through service delivery. Not for this craft brewery, who focus completely on quality, new and exciting products, and best- in-class service to ensure the client feels truly cared for. In order to help clients communicate directly with the team, there is a strong focus on digital marketing, creating engaging content on the platforms that make a real difference to a business. Constant online interaction with new and old customers and consumers alike, can help ensure that Noon Gun Brewery remains on top of its game at all times. Along with the key focus of attention on digital engagement, the team are also constantly on the lookout for types of products that are worth the attention of consumers. By engaging with them directly, Noon Gun Brewery can focus its efforts on what consumers actually want, not just what the industry thinks they want. The result is a series of refreshing and flavourful beers that are bringing an African spin to time-honoured traditions of brewing from all over the world. Noon Gun Brewery: Craft Brewery of the Year 2019 - Western Cape