www.lux-review.com Page 31 LUX 2021 Global Excellence Awards When it comes to cocktails, it’s all a matter of taste, but the team at Ritual Zero Proof have gone above and beyond to develop a range of products that are truly second to none in the market. Their incredible line includes gin, whiskey, tequila and rum alternatives, with all the flavor, aroma and feel of traditional spirits, minus the alcohol. For anyone who wants to enjoy a great cocktail, but doesn’t need the proof or the calories. An enormous amount of heart goes into every product developed by the team, with recipes that have been refined over many iterations. The team have learned how to blend jambu and prickly ash. They’ve perfected the reduction of oil in juniper and heightened the perfume of pine. They’ve taste tested vanilla from Madagascar against vanilla from China. When you taste a cocktail made with Ritual, you experience something that tastes, smells and feels every bit as good as the original. This high level of care and attention to detail flows into every aspect of the business. Every flavor is all-natural, gluten-free, with no allergens, certified non-GMO, and the production and packaging are designed to minimise waste. Every degree of care has been taken to ensure that even the most discerning cocktail lovers can feel genuinely good about what they are drinking. Nov21827 Ritual Zero Proof Best Alcohol Free Spirit 2021 When the business first started, with little more than a passionate dream at the heart of it, it was an organisation of friends who wanted to share with each other. This has not changed over the years, and in fact, has grown ever more important. The Ritual team is still a group of friends – there are just more of them now. As the first US-based, and world’s fastest growing spirit alternative, the team at Ritual Zero Proof have more than shown they’re the leaders in the space. With their bold range of products now available at Whole Foods locations nationwide, the Ritual name is becoming synonymous with mindful, balanced drinking. We raise a glass to their sterling efforts and look forward to their achievements in the years to come! Company: Ritual Zero Proof Contact: David Dorton Web Address: www.ritualzeroproof.com Email: [email protected] Ritual Zero Proof started like all things delicious – in the kitchen, under the watchful eye of passionate foodies. Over more than a year, the team perfected their recipes until they had created something truly breathtaking. Given their success in the LUXlife LUX Global Excellence Awards 2021, we thought it time to take a look at some of the secrets of their incredible achievement.