33 | Luxlife Magazine Best Emerging Skincare Brand - North America bareLUXE has built a reputation around its premium, clean, plant-based products. Following its well-deserved success in the awards programme, we spoke with Founder Heather Smith to find out more about its central ethos and achievements. “We take simple ingredients and elevate them into powerful and effective serums using high performance active botanicals.” Heather Smith founded bareLUXE with an eye towards disruption – to change the way the industry and people thought about plastic. Of course, while consumers certainly understand the dangers of plastic use, greater change has been relatively slow and sluggish. In this way, bareLUXE hopes to be a harbinger and accelerator of immense change. “bareLUXE is an activist brand. We are working to become a disruptive innovator in the antiplastic movement. When it comes to being an anti-plastic advocate, being 100% plastic-free is impossible - at least for now. Knowing how and when to use plastic smartly and working to educate and advocate for proper infrastructure development is key,” Heather explains. While this is a common mission and ongoing trend in progressive industries and markets, its rare to see a company so defined by this mission than bareLUXE. Naturally, this ethos goes hand in hand with a decidedly client centric perspective that is driven by safety, effectiveness and sustainability. Like many other businesses emerging in this climate, adaptability, dynamism and flexibility defines bareLUXE throughout all of its operations, brand image and processes. These qualities are, by all regards, crucial to enduring success – after all, change can happen swiftly, and business leaders need to be able to change in response to weather potential storms to come. “One of the things that sets us apart is our flexibility and openness to change. We intend to integrate all manner of novel materials that can be used in skincare packaging to replace traditional plastics. When we find something better, we switch. As our purchasing power grows, we will be able to invest in the R&D needed help to bring newmaterials to the mass market.” “bareLUXE is a certified microplastic free brand. This means we don't use liquid microplastic ingredients in our products. We're monitored by the Plastic Soup Foundation (via the Beat the Microbead Program) to ensure compliance.” [ It would be remiss to not mention that North America lags behind much of the world when it comes to meeting global sustainability targets, which only further distinguishes bareLUXE from its competitors and peers. This is made even more impressive when you consider that the company only just celebrated one year in operation. “bareLUXE has done some amazing things for being only 1 year old. With that said, many of the novel materials that we would like to integrate into our packaging systems require minimum order sizes that are currently prohibitive. Ongoing R&D is also needed to integrate some of these new materials into cosmetic applications. As our purchasing power grows, so will our impact and our ability to be a changemaker in this industry.” “This is why we say our plan is "to revolutionize the skincare packaging industry 1 plastic jar at a time..." With all the above in mind, it is clear to see why bareLUXE has firmly established itself as awardwinning, different, new, and disruptive. In many ways, it represents the future of the industry, driving for change and betterment, and acting as the pacesetter the health and beauty sector desperately needs those who look towards change and innovation. Company Name: bareLUXE Skincare Contact Name: Heather Smith Address: 73026 Bridgwater PO, Winnipeg, MB, R3Y2A9 Web Address: https://www.bareluxe.ca Contact Email: [email protected] Telephone Number: 18558285893
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