Parent & Baby Awards 2018

Page 14 www.lux-review.com LUX 2018 Parent & Baby Awards selection that aim to satisfy clients’ needs and meet its market niche better. CBM's major distribution channels including international departmental stores, baby retail stores, toys chain stores and loyalty redemption stores. Apart from distributing to the domestic market, CBM also export to potential countries like Brunei, Myanmar, Cambodia and Singapore. CBM has a team of talented and well- experienced resources, who have always been well-aware of the company's core focus - frankness in communications. Operating across inter-departments, CBM realises the needs and importance of building alliances and communicating throughout all levels in the organization, and understands that effective communication skills is essential for breaking down barriers, which promotes the collaborative atmosphere and ensure that the company is in the right track of developing a healthy and conducive working environment among all staff. Within the baby care market there are many trends that offer CBM the chance to build upon its current success. Trends are not just changing fast but changing the world significantly. With innovation of high technology in which consumers have faster access to information and ideas than ever, consumers are relatively changing their buying behaviors. They are becoming more internet savvy as they are able to obtain information over the net for instance, checking on products reviews and comparing prices, these online reviews allow consumers to get important information; share ideas and opinions; browse through similar products displayed on the website, hence making online shopping much more easy, secure and efficient. Working towards the trend, CBM has also laid its path on the prevailing e-commerce and online shopping and online shopping trading Drawing on a vast wealth of experience, CBM is a sales and marketing orientated organisation with products spanning in all aspects of baby. There are recently more than 10 exclusive brands under its distribution, and CBM has been appointed as the sole distributor in Malaysia of the renowned, international brands such as Vtech (UK), Kidsii (USA), Munchkin (USA), Summer Infant (USA), Scentos (USA), and Bamboo Nature (Denmark). In addition to this array of ranges, CBM is also the brand owner of various house brands such as Little Bean, Little Bean Premium and Tiny Touch. As a result of this vast array of brands, CBM offers solutions ranging from breastfeeding sterilization, bottle-feeding, baby's healthcare, baby and toddler toys, travel necessities to nursing accessories. Its wide range of products has been developed to ease parents with a variety of functions, materials, sizes. The team at CBM are increasingly putting great care and effort in product development and For over 18 years, Childhood Basic Marketing Sdn Bhd ( “CBM” ) has been a leader in importing & exporting, distributing and marketing creative and high quality baby toys, juvenile products and innovative infant equipment. As we showcase a selection of the winners from this year's Parent & Baby Awards, we have the honour to profile CBM, sharing an insight into the secrets behind its success. Childhood Basic Marketing Sdn Bhd (CBM) Winner of Customer Service Excellence Award - South East Asia 2018 A Marketing & Distribution Company Offering Quality Infant Products In South East Asia for a couple of years now. The company has now offered a well-established e-commerce store showcasing a complete range of products. It makes shopping online with CBM easier and more convenient, and the hassle free secure payment system ensures that every consumers enjoys a stress free online buying experience. Looking ahead, ecological is a key concern for today’s parents, and CBM seeks to enhance its current success, is seeking to move into this market and developing environmental friendly solutions that will support the planet and at the same time entertain the young. CBM’s next focus will be the elderly market as many countries are experiencing a rising older population. Collectively, CBM foresees the needs and demands of products for the elderly, and the team are working towards the direction of such open market in the near future. Last but not least, servicing the community with social responsibility is part of the company’s mission. This exciting development will ensure that CBM continues to grow and flourish as it looks towards a bright future filled with possibilities. Company: Childhood Basic Marketing Sdn Bhd Contact: Mr. Jacky Lim Address: L2, Jalan ML 16, ML 16 Industrial Park Seri Kembangan, Selangor 43000 Malaysia Phone: +(6) 03 8946 1841/42/47 Website: www.childhoodbasic.com