LUXlife Pet Product & Services Awards 2018 Page 15 LUX 2018 Pet Product & Services Awards Established in 1933, Frutarom is a rapidly growing global flavour and fine ingredients company and is numbered among the ten leading companies in the world, in the field of flavours and fragrances. Among the firm’s vast array of innovative solutions is its recently launched SubSTAR ™ line, a range of customized formulations for salmon oil oxidation management for pet foods. Oil from fatty fish, such as salmon, is one of the best sources of the omega-3 fatty acids EPA and DHA, and is increasingly used in premium brands of pet foods due to its health benefits. However, these fatty acids are unstable and can rapidly oxidize and turn rancid. Salmon and other fish oil is especially challenging. Unsaturated fatty acids, being so highly prone to oxidation, can lead to spoilage and loss of quality and reduced nutritional value, not to mention causing a rancid flavour and changes in colour. They can even develop toxic by-products. Oxidation also leads to significant food waste due to shorter shelf-life, increased product losses, and interrupted production. When the fish oil is added to the outer layer of the kibble as palatant, it only increases application challenges in terms of oxidation risk versus when it is part of the kibble formulation. As such, Frutarom’s new, all-natural SubSTAR formulations successfully protect salmon oil from oxidation, improve its overall stability, maintain product colour, and preserve the flavour and nutritional profile. This is the latest addition to the firm’s vast portfolio of solutions. Ultimately, Frutarom Group’s Food Protection Division provides advanced, application- specific solutions based on natural extracts for food, pet food, cosmetic, and nutraceutical industries. Its extensive portfolio includes brands such as VivOX ® , INOLENS ® , AquaROX ® and SyneROX ® . These product lines have been complemented by the innovative SubSTAR and SubSTAR Complex portfolio for pet food and rendering applications. Looking ahead, the group will continue to adapt its product offering and enhance its solutions to meet the ever evolving needs of its clients. Vitiva d.d., alongside parent company Frutarom, supplies a wide range of additives and flavourings designed to enhance pet food products. We profile the firm to find out more and explore the secrets behind its exceptional success. Frutarom Best Pet Food Additives Provider - Central Europe Company: Frutarom Contact: Dushka Dimitrijevic, M.Sc., Director, Technical sales and Applications, Phone: +38627888738 Website: