21 | Luxlife Magazine Best Global Plus Size Women's Clothing eTailer - UK Fashion is for everyone. That is the founding idea behind Taking Shape, with an ethos defined by true inclusivity. Following the company’s success in the Style and Apparel Awards programme, we spoke with Managing Director Matt Jackson to find out howTaking Shape has built its incredible reputation in the industry. It’s no secret that the fashion industry has had issues with accommodating plus size women. Yet, there have been a handful of industry stalwarts that have fought hard for greater representation and inclusivity, and one such company is Taking Shape. As Matt puts it, Taking Shape has been “leading the way in women’s curve fashion for over 35 years”, working hard to change the prevailing paradigm. There is, of course, additional consideration when it comes to tailoring to plus sizes – what looks flattering on plus size women often doesn’t flatter smaller sizes, and vice versa. This is often the reasoning behind the size restrictions behind other fashion houses but is avoided entirely with Taking Shape’s offering of focusing entirely on their chosen market – and customers can rest assured that any itemwill be flattering and comfortable to wear. “We aim to help women find their fabulous, by designing clothes that deliver comfort, exceptional fit and inspire confidence. Great style has no limits which is reflected in our collection of outfits for every occasion in sizes 1230. Our in-house designers consider every detail in our garments from necklines to the placement of feature details and leg lengths to deliver the perfect outfit solutions for curvy body shapes. We believe feeling good starts with feeling comfortable that’s why our garments are fitted on real women during the production process to ensure the most flattering fit,” Matt explains. Taking Shape has also made a name for itself through its bold style – again distinguishing it from other brands that cater to the plus size market. There’s no effort to treat this demographic any differently, as is sadly so often the case with traditional outlets, as Matt discusses. “Unique prints and bold designs are part of our signature style. Our dedication to bringing patterns, prints and colours that pop ensure our Taking Shape ladies always stand out from the crowd. “Fabric selection is extremely important at Taking Shape. We are constantly innovating and updating fabrics, working towards more sustainable processes, and are dedicated to using organic and recycled materials to create the feel-good fabrics of the future.” With decades under its belt, Taking Shape is now looking to capitalise on the benefits of digitisation by moving to better serve international clients. “We have recently launched a faster, more cost-effective international delivery service from our UK hub for international customers. We’re spanning more locations than ever before.” It’s safe to say that the future of Taking Shape looks incredibly bright indeed – watch this space, this is the company for plus size fashion. Company: Taking Shape Name: Matt Jackson, Managing Director Email: [email protected] Web Address: www.taingshape.com/UK
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