Style & Apparel Awards 2022

13 | Luxlife Magazine Best Luxury Jewellery eCommerce Company - UAE Aquae Jewels designs and manufactures its custom jewellery collections from its workshop in Dubai. Since 2011, the company, headed up by founder Catherine Klastersky, has supplied jewellery lovers the world over with its creations via its own online platform. We take a look at the company, its mission, and its products. By 2026, the Dubai Chamber of Commerce expects the UAE e-commerce market to be worth $9.2bn, making it one of the fasting growing markets in the world. With almost all the UAE population having access to the internet, shopping online has never been so popular. One company that is well-versed in the intricacies of the online world is Aquae Jewels. With 12 years in the online marketplace, the company knows exactly what its customers want and how to meet their demands. Specialising in 18-carat gold, diamonds, and other precious stones, Aquae Jewels takes care of the whole sales process itself. There are no middlemen and the company deals with every client directly. Catherine tells us, “We handcraft everything in our Dubai workshop, it’s then packed and shipped securely to our customers’ doors. Because we don’t use intermediaries such as distributors or retailers, we pass on savings of up to 40% on traditional retail prices.” And Aquae Jewels’ offering isn’t only available in UAE, but it is also able to ship its creations anywhere in the world in less than a week. Impressive statistics for a company that’s dealing with the whole process in-house. As well as the collections you’ll find on the company website, Aquae Jewels creates custom rings and bracelets to order. Catherine explains, “The client sends us a sketch or short description of what they have in mind. Our design team will review the request to make sure they’re clear on what the client wants. We then use computer-aided design (CAD) to make the design digital and send it back to the customer to check. All this takes just 24 hours. When the customer is happy with the design, we agree on a price and start production.” From the CAD drawing, a 3D mould is printed and used to cast the 18-carat gold base of the jewellery. The piece is then passed to a jewellery craftsperson who adds stones and fine detailing before deep cleaning, polishing and packaging ready for despatch. The company insists that all its jewellery is ethically sourced and conflict-free. Aquae Jewels diamonds come from ethical mines and the company provides a certificate of authenticity with each piece it ships. “Making fine jewellery doesn’t have to come at the cost of our values or our planet,” says Catherine. “True sustainability is about being honest when addressing our impact on the planet and its people. That’s why we use a mixture of recycled and fairly mined materials. We’re always looking to improve the social and environmental impact of our business by making sure that human rights are respected.” To find out more and to see Aquae Jewels' latest creations, please visit the company website. Contact: Catherine Klastersky Company: Aquae Jewels Web Address: