New ‘Artesian Moments’ Menu Launched

Artesian at The Langham, London has announced the launch of its new menu, Artesian Moments. Centred around the flavours and feelings associated with key moments in one’s life, and rooted in metaphysics and statistics, the menu has been created by Head Bartender, Remy Savage and Bar Manager, Anna Sebastian.

Inspired by Savage’s passion for philosophy, the menu identifies events that contribute to personal identity, creating serves that aim to evoke memories and experiences synonymous with different stages in our lives.

ARTESIAN MOMENTS
In keeping with the bar’s reputation for creativity and innovation, the process of menu development was unprecedented. The Artesian team asked members of the public to share the flavours and feelings that they associated with a selection of pivotal moments in their lives through a dedicated questionnaire.

With over 500 responses received and analysed about experiences such as riding a bike, falling in love and travelling, it was clear that certain flavours were emblematic of the feelings that people relate to key points in their lives.

With this information, Savage and Sebastian began developing a 17drink strong cocktail menu, with each serve reflecting a particular moment in life. Highlights include #ThatMomentWhen ‘…you went to big school’ made with Blanche de Normandie, almond lemonade, apple and meadowsweet; ‘…your heart was broken’ with Craigellachie 13YO, cacao, sake, racilla and verjus and ‘…your kids left home’ created with Star of Bombay gin, olive, malt, nuts and tears*.

SHARED INDIVIDUALISM
Illustrated using a series of specially-commissioned artworks to reflect each moment, the menu demonstrates the creative passion of Savage and Sebastian. The duo worked alongside Paris-based artist, Tatiana Blinova, to create a series of evocative collages that represent each moment.

Head Bartender, Remy Savage, comments: “Our wish with Artesian Moments is to create a deeply personal menu for our guests; one that can be enjoyed collectively, but still inspire an individual memory. It was our customers’ experiences and memories that helped create these drinks. You could say they were there all along, we just had to ask.”

Website: www.artesian-bar.co.uk