Aidie London - the United Kingdom
Most Innovative Baby Shoes Brand 2020 - UK
aidie London is a multi award-winning British baby brand, specialising in first walking shoes for babies and toddlers. Voted the UK's Most Trusted Baby Brand 2019 & the UK's Best Baby Footwear Brand for the last 3 consecutive years, Aidie London is recipient of 24 international awards. Their specialist first walking shoes are endorsed by leading London Podiatrists and designed by experts in Infant Developmental Psychology to actively enhance Cognitive function and neurological development in early infancy. Profits from every sale are donated to sister charity, The Aidie Trust.