SDRESS: THE THINKING-WOMAN’S FASHION GO-TO EVOLVES ITS BESTSELLING INTELLIGENT CONSCIOUS EDIT
Last year saw critically acclaimed SDress – the intelligent conscious edit worn by the likes of Amal Clooney and Dame Helen Mirren – grow its transitional and timeless wardrobe of sophisticated and effortless apparel. Made in Italy using the most advanced fashion technology, the contemporary sell-out label continues to marry fashion and ethics combining style, comfort and practicality with its ever-growing curated collection of sustainable ready-to-wear.
The female form is paramount for the SDress design team with everything from function, cut and tailoring working together to ultimately flatter and frame the female body. This, combined with ground-breaking intelligent materials and stitchless construction – free from zips, buttons and labels – ensures that SDress has become an absolute must-have for the mindful and style-savvy woman.
Building on the brand’s global success since launch, new additions to the cherished SDress edit include flowing, tailored and sculpting shapes including the Siry dress in piercing red, the Leela dress in signature colour-blocking combinations of acid green and carrot orange and the Tati dress in deep burgundy and elephant grey. These iconic designs provide female shoppers with the ability to strengthen the foundations of their already intelligent wardrobe with functional and versatile looks, adaptable to any dress code, time and season.
The forward-thinking SDress ethos is to be the leader in sustainable dressing designing with our future in mind. SDress uses only Italian Sensitive™ fabrics made in carbon natural, water-saving filtering processes that are endorsed by the World Wildlife Fund. The pieces are made in Italy ensuring revolutionary techniques of ultrasonic fabric bonding with the highest manufacturing quality is championed at all times. Sensitive™ fabrics, made using Polyamide Elastane, are comfortable and soft on the skin yet deliver a flattering tailored look. They are eco-certified, hypoallergenic, breathable, durable and never lose shape or colour. Dyes are non-toxic, no chemical waste is released into the waterways during the manufacturing process or during the life of SDress as the dyes do not even fade in the wash.
The expanding SDress collection continues to be undeniably sustainable throughout its life in and out of the wardrobe; each piece lasts seven times longer than garments made from any other fabric, designed to be machine washable, with no dry cleaning or ironing necessary. Immune to trends and seasonal collection cycles, SDress remains a timeless must-have of every conscious woman today.