Happy lady applying facial moisturizer cream in winter

Dry skin is a common problem that many Americans face all year round, but winter can have an especially harsh effect on your skin barrier. The winter climate can be tough on your skin, but with the right care and expert advice, you can maintain a hydrated, healthy complexion.  

Marc Elrick, CEO & Founder of BYOMA, provides invaluable insights for winter skincare. 

Embrace hydrating actives 

Marc Elrick stresses the importance of specific ingredients for winter skincare.  

Marc says: “Drier skin types can find relief by incorporating hydrating actives including humectants, emollients, and occlusives into their skincare routine. Hydrating actives can benefit anyone with naturally dry skin or anyone who wants to focus on rebuilding the skin barrier and restoring natural moisture levels. The skin barrier’s primary function is to prevent water loss and harmful substances entering the skin, so paying attention to this is key to maintaining healthy, hydrated skin.” This approach is vital for protecting the skin against winter’s drying effects. 

Utilize targeted serums: 

When it comes to feeling and looking your best during the winter, your skin needs some extra attention, including some serums to make sure your skin is as hydrated as possible.  

Marc recommends:  “Use targeted serums like a hydrating serum which contains squalene and glycerin, which is a powerful duo to deliver multi-level hydration and minimize TEWL skin.” Pairing such serums with richer moisturizers enhances the skin’s moisture retention. 

Add facial oils for sealing in moisture 

For optimal hydration, Elrick advises using facial oils. “The skin can be paired with a richer moisturizer and topped with a few drops of facial oil to seal in hydration for optimum results,” he says. This step is crucial in creating a barrier that locks in moisture and nutrients. 

Adapt your routine for the season 

Winter demands a more intensive skincare approach. Transitioning to products with richer textures and more nourishing ingredients can make a significant difference in maintaining skin health during cold, dry months. 

Remember sunscreen 

It’s a common misconception that sunscreen is only for summer. Winter sun can still damage your skin, so applying a hydrating, broad-spectrum sunscreen is essential, even on cloudy days. 

By following these expert tips, your skin can stay hydrated and healthy throughout winter. It’s all about understanding your skin’s needs and adapting your skincare routine to provide the best protection and nourishment in the colder months.