Instagram is one of the biggest, if not the biggest social media platforms around currently, with over a billion active monthly users. It is incredibly popular, which makes it a bit more difficult to stand out among the masses. While the idea behind Instagram is just to have fun and share your content, others want to go above and beyond and try to grow their account as much as they can.
Do you have an Instagram account that you think is quite boring and needs a bit of an upgrade? Do you want to have a successful Instagram account and want to know what you should be doing to stand out from the rest of the accounts?
In order to do this, you need to stand out from the crowd and show something special. This is easier said than done, but it’s all about following a series of steps to get these. If you need some help, continue reading.
Vary your content
Instagram is a massive platform with billions of users. Typically, people will follow the same simple steps to get content that looks good, but oftentimes this means that a lot of the content looks very similar or even the same. Keeping things fresh is a great way to make your Instagram stand out from the crowd, and make them engage with your content. While this may be difficult, you can always use a service like Growthoid that, in addition to getting you more Instagram followers, will engage with users on your behalf. Varying your content is so important when it comes to keeping the interest of your audience and interesting a new audience in your content. It means you are not just like every other account on the platform and you will have something new to offer. This could be in the way you display your work, how you engage with your followers, or even the kind of content you are posting.
Instagram started as a simple and basic photo-sharing platform where users could share images with their followers. These days it is so much more than that. Instagram introduced several new features to their platform as a way to retain their audience and keep people interested. One of these features is Stories.
Located at the top of your Instagram page, you will see circles with the profile images of people you follow. These are stories. Essentially stories are where you can post both photos and videos that will stay up for only 24 hours and then disappear. As an Instagram user, this is a great place to post to encourage people to come back. Fear of missing out is a big thing on social media, and the fact that the content disappears after 24 hours means that this is a place people are constantly checking.
Stories is one of the most popular features on the app, and this is also because of its interactive tools that allow an audience to engage with you through your content.
Posting now and then when you have new content is okay if you are just doing it for fun, however, if you are looking for success on the platform, you need to be posting as often as possible and ensure that you are posing at the right times to maximise your reach to your audience.
Keeping up with all of this can be difficult, and this is why you should be making use of things like content calendars. These will help you plan out a schedule for your content and ensure that you always have content to post at the right time.
Continuing from the previous point, you should not only be posting at the right time, but you should also be posting regularly. With so many people on the platform who are posting every day, it is easy for your content to be drowned out by the rest. By posting regularly, you give your content the best shot at being noticed, and in turn, make your account stand out even more. The more you post, the more people will notice you.
Last but not least, we have hashtags. Everyone knows what hashtags are and how they work, however, not too many people know how much they can do for their content when used efficiently. When used correctly hashtags can do wonders at getting your content out there to more people and making it more discoverable. It is a potential chance to gain more followers, and eventually, make your account more influential.
Choosing the right hashtags is so important and you should make sure that your chosen hashtags are relevant to what you are posting. If you want to choose popular hashtags, then you should make sure that these are relevant to your content too.