Monpure x Selfridges

The British brand brings ‘science meets luxury’ to life with complimentary hair and scalp consultations in the UK’s most prestigious beauty hall 

MONPURE London’s full product range is now available at Selfridges in-store and online

British scalp and hair health brand, Monpure London, makes its first foray into department brick and mortar with their grand entrance into the prestigious luxury, shopping institute Selfridges. 

This exciting milestone follows a string of recent achievements including launching the MONPURE Hair Clinic with esteemed London salon Gielly Green, being recognised as a Walpole Brand of Tomorrow: Class of 2023, and sponsorship of the sustainably-driven Copenhagen Fashion Week.

With a remarkable 196% surge in scalp care category purchases over the past year, MONPURE has solidified its position as a frontrunner in this burgeoning category. 

“Monpure London’s arrival at Selfridges & Co brings Harley Street style hair and scalp health consultations into the iconic Beauty Hall for the first time. We understand how hair is intrinsically linked with identity, which is why we provide customers with a personalised experience that not only protects and rebuilds their hair but also their confidence. As the first to bring active ingredients, such as retinol, into hair care we go beyond styling to deliver category-defining formulas that focus on health and wellness to rebuild the natural strength of hair. We are thrilled to share our award-winning range with Selfridges’ esteemed global clientele. This pivotal moment firmly establishes our standing as a leading force in both the British and global luxury arenas” 

                                                                              Natanel Bigger​​, CEO of MONPURE

To celebrate the launch, MONPURE is offering exclusive, complimentary, Harley Street style hair and scalp consultations. These aim to educate customers on scalp health, providing technical detail but in a digestible manner. MONPURE’s ethos of marrying science and luxury is brought to life in the Selfridges’ setting as consumers are given the opportunity to understand the nuances of scalp and hair health, whilst being led to the formulas that will help it to thrive. 

With an impressive 48+ awards and countless testimonials praising the ‘life-changing’ products, MONPURE boasts a range of category-defining formulas powered by powerful ingredients such as retinol, vegan silk peptides, and salicylic acid. These solutions cater to an array of scalp and hair concerns, particularly for women experiencing hair loss and thinning.

Embracing a forward-thinking attitude, a sustainable mindset, and an unmistakably British approach to luxury branding, MONPURE has not only secured a coveted spot in the Beauty Hall but also become part of Selfridges Project Earth scheme. 

The full range of Monpure London’s leading scalp-centred products is now available for purchase both online at Sefridges.com and at their flagship store on London’s Oxford Street.