Woman in a red jacket with shopping bags

Black Friday and Cyber Monday are the shopaholic’s dream, and the North American tradition has made a huge impact on the UK. Statistics from Mintel have found that total sales on the holiday in 2022 were estimated to have hit around £12.3 billion, which was an 8.3% increase from the previous year.

The event gives shoppers a chance to indulge in their favourite things, with one of the most popular choices being clothing and footwear. A survey from GlobalData, VoucherCodes.co.uk, and Statista found that shoes and clothes were the leading items that consumers focused on buying in 2022.

In the build up to the event, schuh want to help budding shoppers boost their wardrobe during sale season and have created this helpful guide to snagging some fashion favourites that’ll elevate your fit for the festive season and into 2024.


An everyday sneaker – effortlessly paired

Whether you’re looking for comfort, functionality, or super fashionable, there are plenty of shoes out there for you to choose from. Heavy boots and the rise in popularity of chunkier trainers, more commonly referred to as “the dad shoe”, are both great choices!

Nike is always a fan-favourite, offering some of the most popular footwear around. They continue to rule over Google Search results, with interest in the brand’s shoes staying consistent and even spiking around Black Friday in 2022. But none are more popular than the Nike Air Force 1, which sell around 10 million pairs globally every year.

White Nike Air Force 1 are a clean-looking essential, and even look great if they’ve been worn and roughed up a bit. Grabbing these statement sneakers in the sale is an absolute steal and they are sure to make your Black Friday fit look incredible.

Vans Old Skools and the Classic Converse All Star Hi, meanwhile, are consistent favourites and last year we detailed these styles having fought it out for the crown of the bestselling shoe at Christmas for the past ten years, with the Old Skool pipping the high-top by a head.

It would be foolish to ignore the white New Balance edit as well, with their retro inspired trainers an ever-popular choice across all ages and genders.

Keep your eyes peeled for what might end up discounted and you’ll be best placed to start your new wardrobe from the ground up – literally!


Dickies 874 Work Pants – workwear is in

If there’s one fashion trend that has emerged in recent years, it’s the obsession with durable clothing that has a baggier fit. Enter workwear, which offers both in spades (no pun intended). The looser fit offers a timeless look and the more that you wear them in, the more comfortable they become. A little distressed isn’t a bad thing either – that adds another element to their look!

Brands like Dickies and Carhartt are renowned in the Venn diagram of fashion lovers and construction workers for exactly these qualities and their products have skyrocketed in popularity in recent times. However, Dickies 874 Work Pants are truly carrying the banner of stylish work wear and have become a must-have in modern fashion.

Originally intended as affordable, quality workwear, they outfitted blue-collar workers and labourers in America, with the company even offering a money-back guarantee in the 1930s if buyers weren’t satisfied. Dickies’ website has a Black Friday page for you to check out their sales, offering as much as 50% off their pants.


The North Face – What to wear on top

It’s clear our outfit is very quickly steering toward a more streetwear influence, so let’s lean into it a bit more with our choice of tops. There are loads of options out there for everything from t-shirts and hoodies to jackets and coats, so you can really mix and match with brands and styles for how to complete your look.

To complete the rugged and worn, utilitarian look with work pants and roughed-up shoes, The North Face is the perfect complement to your outfit. The brand has come a long way from its outdoor roots when established in 1966 and has become integrated into streetwear fashion thanks to its popularity within the New York rap and hip-hop scene in the 1990s.

Because of the materials used and the quality of the garments, combined with the recognisable name brand, their items can be pricey and out of budget for many. That’s why keeping an eye on their Black Friday and Cyber Monday weekend sales could help you land a fantastic deal and truly revitalise your wardrobe for the cooler and colder months.

There you have it, three things to look out for, regardless of gender, you’ve nailed a pretty impressive outfit!