Rovinj Croatia

When we think of European getaways, iconic cities like Paris, Rome, and Barcelona often steal the spotlight. While these destinations are undeniably captivating, there’s something truly special about uncovering Europe’s hidden gems. 

Today, we are exploring five ‘secret’ European cities that deserve a place on any bucket list, which have been hand-picked by a luxury UK travel agent. These cities offer an exquisite and unique blend of history, culture, and natural beauty, without the crowds of their more famous counterparts.


1. Rovinj, Croatia

Tucked away on the western coast of the Istrian Peninsula, Rovinj is a picturesque coastal town that feels like it’s straight out of a fairy tale. With buildings teetering on the sea, narrow cobblestone streets, and a stunning old town, Rovinj exudes charm at every corner.

One of Rovinj’s key highlights is the St. Euphemia Church, which was built in 1736 and boasts panoramic views of the Adriatic Sea. Exploring the town’s bustling market, you’ll discover local artisans selling handmade crafts and fresh produce. 

For nature enthusiasts, Rovinj offers pristine beaches and nearby islands for snorkelling and sailing adventures. There is also the Lim Bay Nature Reserve, which is known for its lush greenery and if you’re lucky, dolphins! It’s a must-visit. Rovinj is a hidden treasure waiting to be explored by those seeking tranquillity, culture, and natural beauty.



2. Kotor, Montenegro

Nestled at the end of the breathtaking Bay of Kotor, this Montenegrin gem is a UNESCO World Heritage Site that has managed to stay under the radar of many travellers. With its well-preserved medieval architecture and awe-inspiring fjord-like surroundings, Kotor promises a journey back in time.

The city’s old town is a maze of charming streets leading to quaint restaurants and Saint Tryphon’s Cathedral. For those with a penchant for the great outdoors, hiking enthusiasts can tackle the challenging but rewarding journey to the ancient fortress walls, which offer sweeping views of the bay.  

A boat trip to the neighbouring town of Perast is an ideal day trip, which is home to the picturesque ‘Our Lady of the Rocks’ islet; a miniature island that features a 17th-century Roman Catholic Church and museum. The beauty of Kotor is not only in its historic treasures but also in the serenity that surrounds this hidden Adriatic gem.



3. Tallinn, Estonia

Tallinn, the capital of Estonia, is a city that effortlessly blends the old and the new. Its well-preserved medieval town (which is the second UNESCO World Heritage Site on this list!) is a captivating blend of cobblestone streets, Gothic spires, and charming squares.

Stroll through the enchanting streets, visiting landmarks like the Alexander Nevsky Cathedral and Toompea Castle. Then, embrace the modern side of Tallinn with a visit to Telliskivi Creative City, a contemporary hub filled with cafes, boutiques, and street art.

Tallinn is not just about history; it’s a dynamic city with a vibrant arts scene, rich culture, and a welcoming atmosphere that makes it perfect for travellers seeking a blend of culture and contemporary delights.



4. Lucca, Italy

While Florence and Pisa steal the limelight in Tuscany, the walled city of Lucca remains a hidden treasure waiting to be explored. Encircled by imposing Renaissance walls that are now a scenic park, Lucca boasts an irresistible blend of history and tranquillity.

Rent a bike and pedal along the tree-lined walls, taking in panoramic views of the city. Inside, you’ll find an array of charming squares, such as Piazza dell’Anfiteatro, which occupies the site of an ancient Roman amphitheatre.

Lucca is also a perfect location for food lovers, with the city being filled with a range of fantastic restaurants and bars. From traditional Italian pasta and pizza that serves local wine to contemporary cuisine, Lucca is perfect for any traveller looking for a relaxing and indulgent trip.


5. Bilbao, Spain

Bilbao, the largest city in the Basque Country, is often overshadowed by Barcelona and Madrid. However, this vibrant city has undergone a remarkable transformation in recent years, making it a compelling destination for art, culture, and gastronomy enthusiasts.

The Guggenheim Museum, a stunning architectural masterpiece designed by Frank Gehry, is a must-see attraction that is home to an impressive collection of contemporary art. Afterwards, take a stroll along the Nervion River and admire the modern skyline.

Bilbao’s Casco Viejo (Old Town) is a charming labyrinth of narrow streets, packed with pintxos bars serving the city’s famous small, savory snacks. Don’t forget to try local delicacies such as bacalao pil-pil.

For a taste of nature, head to the nearby Basque countryside or the coastal town of Getxo. Bilbao is a dynamic city with a unique blend of tradition and modernity, making it an intriguing destination for any traveller.


Europe is a dynamic continent that is full of hidden gems, each offering a refreshing alternative to the well-trodden tourist paths. From the coastal beauty of Rovinj to the cultural richness of Bilbao, unforgettable experiences await travellers willing to venture off the beaten track. 

Whether you’re seeking history, natural beauty, or gastronomic delights, these destinations have it all, wrapped in an aura of genuine authenticity and beauty. So, pack your bags, embrace the allure of the unknown, and embark on a journey to discover Europe’s best-kept secrets.