Aurora Pets - where function, design and style collide
Our mission is to find the world’s highest quality products for pets that are fashionably elegant and seamlessly blend in with your own style. We realise the importance of buying products made with un-compromised high-quality materials that are timeless and stylish. Experience Aurora Pets and see the latest collections of luxury dog accessories and designer apparel from the best international designers.
The designer dog shop for stylish dog apparel and luxury dog accessories was founded by husband and wife team Ashton and Jonathan Rose, originally inspired by their French bulldog dog Yianni. From a puppy Yianni has always been full of love, confidence and keen to explore: it’s quite amazing the closeness you share and the special bond you build with them. The amount of love, happiness, and laughter a dog being in your life can bring is not something you can convey until you experience it. It’s something we are sure every pet owner can relate too. When we first started to shop around for Yianni trying to find quality, practical products, we realised it wasn’t as easy as it seemed – That is where the idea of Aurora Pets was born.
Aurora Pets was created to bring the best brands in the world to the UK for discerning dog owners. Quality and function are of the utmost importance to us, whilst also realising that dog accessories can fit in with our own style both while we are in and out of our homes. The sentiment “you get what you pay for” is definitely true when it comes to our brands as the design, quality and attention to detail is second to none. As members of our family, we want to make sure they have the best of everything – be comfortable and cosy at home, be warm on colder days when we are out exploring, play with the most fun toys around, and be groomed with natural products that are kind and caring to their skin.
As Aurora Pets has grown, so has the family with a new four-legged member French Bulldog Yoko. As a part of the Aurora Pets team, we like to let them test all the potential products we retail for quality, durability and the all-important taste tests – which, I’m sure, is their favourite part of their job.
Our passion is our dogs and getting to work with them is the dream job for us. However, our jobs are so amazing due to our wonderful customers and brands. We get so excited when we know a new collection or product is on its way to us. We are very specific in the products we include in our range – they have to be functional and made with uncompromised quality and materials. Some of our brands include; the classically stylish Cloud7 who are design experts in dog collars, dog leads, carriers and a range of other luxury dog products; Max-Bone dog apparel with brand ambassadors such as Kylie Jenner, Vanessa Hudgens, and Selma Blair as well as Bondi Wash, which is a plant-based luxury dog grooming range designed to care and protect for your dog’s skin and coat.
All of our brands pride themselves on quality fabrics, high craftsmanship, and sustainable, ethical manufacturing. Towards this goal, many of our suppliers and ourselves are involved with dog charities such as Modern Beast, giving 100% of their profit to dog rescue centres, Beautiful Joe’s providing the same quantity of products that we buy to dog shelters. Ultimately, being involved with our partner charities to help raise awareness is extremely important to us.
We at Aurora Pets also realise that the goal for change is not just on land with charities but at sea too. This is why we made the pledge to be plastic free in our packaging and hope to be completely plastic free in all products by the end of 2019. We believe we can help towards the environment by both cutting out the use of plastic in our packaging and also finding eco-friendly materials that do not harm the planet.
Another major part of what we do at Aurora Pets is to provide as much valuable information for our customers as possible. We regularly release blogs on feeding guides, style tips, and our ‘out and about’ series. The feeding guidelines currently cover our journey of raw feeding as we made the switch following skin irritations that Yianni was experiencing. In our Style Tips, we have interviews with the brands we stock at Aurora Pets so that our customers and readers can get to know them and their inspiration, and our Out and About series currently covers interesting places to walk with your dog and places to stay.
Company: Aurora Pets