About the Parent & Baby Awards

Parent & Baby Awards

LUXlife Magazine is proud to announce the return of the Parent and Baby Awards! This popular programme has now been running for six consecutive years, and we are excited to shine a light once again on the leading companies shaping the industry today with cutting-edge products and services.

The global baby products sector is expanding at a consistent rate of 5.7 percent annually, with a variety of factors influencing this impressive growth. While North America continues to dominate the market – maintaining its position as a central hub for product development and innovation – the largest growth is currently being recorded in the APAC region, where both population and dual-income household numbers are on the rise.

This essential market is always evolving, and the Parent and Baby Awards 2023 will endeavour to highlight the latest trends and advancements across the baby care, toiletries, food, safety, and convenience segments. Parents around the world are developing a greater understanding of infant health and hygiene issues and are more concerned with the type of ingredients they are exposing their children to. As a result, demand has significantly increased for organic, chemical-free, and sustainable baby products in recent years, with parents willing to invest in premium-quality products that offer multiple health benefits.

These new spending habits have helped drive the growth of small and independent companies with specialty product ranges, giving them a strong foothold in the international market. In the U.S. this trend is particularly evident, with Euromonitor reporting that over three quarters of the country’s baby care industry is controlled by brands with less than 3 percent market share. This presents a lucrative opportunity for SMEs and startups to gain a loyal consumer-base and trade on a wider scale.

Another major influence on the Parent and Baby sector has been the rise of eCommerce. The majority of children today are now being born to Millennial and Gen-Z parents, whose keen interest in technology and immersion in the digital world has triggered a surge in online shopping. Rapid urbanisation, greater internet accessibility, and the rise in working lifestyles of parents have also been key motivators for growth across digital marketplaces. The latest research has shown parents spend over 60 percent more online than child-free consumers, so it is no surprise that the baby products and services sector is booming.

LUXlife Magazine is fantastic platform for advertising to an international audience of luxury clientele, and the Parent and Baby Awards 2023 will help to increase brand awareness and boost the credibility of its winners. Taking part is simple, and there are no mandatory costs involved at any stage of the process! We accept nominations via our website, as well as sourcing and assessing potential candidates ourselves using an unbiased, merit-based approach. Successful recipients will be given the opportunity to purchase celebratory packages which are designed to maximise the promotional benefits of the award. These are tailored to fit a variety of budgets and requirements, so we can provide the best tools for any marketing strategy!

If you would like to nominate yourself or a deserving business you know for consideration in the Parent and Baby Awards 2023, please click the Vote Now button today! You can also reach out to our helpful Nominations Team directly. LUXlife wishes the best of luck to all of this year’s nominees!

Need Help With Your Nomination? We can point you in the right direction.

The Nomination Team can assist with answering any queries that you have regarding a nomination, or the process involved in taking part in one of our award programmes.

Please get in touch with us via email or over the phone if you have any questions - we are happy to help!

Key Dates

Entries Open:

Monday 8th May 2023

Entries Closed:

Monday 26th June 2023

Winners Announced:

September 2023

See our archive of previous winners


How it works


We operate an open-vote policy, whereby any organisation can put themselves forward or be nominated by a third party. Votes are cast anonymously via our secure online portal. Voting is promoted digitally to LUX magazine’s extensive circulation, across our social media platforms and where appropriate, across our partner network. We, the publisher, also nominate candidates whom we feel are appropriate and deserving of recognition. The number of votes is not directly influential to the ultimate category winners.

All nominees will be contacted and given the opportunity to accept, or decline, their nomination. Only those who accept, will go on to form our shortlist.

Our specialist researchers scrutinise the shortlisted candidates, putting them through a period of extensive investigation prior to judging where we will make the ultimate decision. We review supporting evidence submitted by the nominees in addition to conducting our own independent research. The probe is typically centred around the evaluation of skills and services on offer; we will consider client and customer feedback and testimonials whilst recognising the nominee’s wider market reputation.

To move successfully, from nominee to winner; there must be evidence of extensive expertise within a given field or discipline, dedication to customer service and client satisfaction with an ongoing commitment to excellence and innovation.

After notification of their success, our winners are given a time-frame to discuss the celebratory items on offer. We are proudly not a pay-to-play enterprise with all winners encouraged to select a promotional package, be it commercial or free of charge.

When we make the formal announcement, we again reach out to LUX magazine’s extensive circulation, as well as our social media followers and, where appropriate, across our partner networks to promote the news.


When did LUX launch?
Today, LUX is one of AI Global Media’s most popular standalone publications but it launched as a bi-product of the luxury lifestyle sections from two of our flagship brands, Acquisition International & Wealth & Finance. In this respect, we’ve been active in the Lifestyle Sector since 2010; however, as demand for this type of coverage increased, we made the decision, in 2015, to separate the content and launch LUX, as an independent brand.

Who nominated me?
A large part of the nomination process is driven by LUX, we spend a great deal of time identifying potentially suitable candidates within their appropriate markets. A publisher-cast nomination doesn’t hold any more weight than a self, or third-party nomination, they all filter through to the research stage in the same manner.

If you didn’t self-nominate the nomination will have come from either a third-party vote via our online voting form or, by us the publisher. We run the nomination process via our website entirely anonymously, prohibiting us to provide specific details. Tried and tested over the years, response rates are always higher this way. As we operate in this manner, we run a very rigorous filtering system and do not directly link the number of votes received with success. We store encrypted versions of the IP address associated with the nomination, allowing us to track unusual behaviour.

I’ve accepted the nomination, what happens next?
Once a nomination is accepted, the organisation will be moved on to our shortlist. Shortlisted parties are encouraged to submit supporting materials via our optional questionnaire. This is the perfect opportunity to put forward any specifics you’d like our judging panel to take into consideration before they undertake extensive research for up to 8 weeks.

Who makes the final decision?
We have an entirely unbiased internal panel. It consists of an international, collective of individuals, with backgrounds from a myriad of fields, such as business, economy, politics, media, journalism, history and education. The panel is led by a veteran academic leader with international pedagogic and coaching experience who is well versed in research, fact-checking and mediation; allowing the panel to operate with efficacy and dependability.

When’s the ceremony?
We do not gather our winners together to present the news. We’re a little bit too new-media for that! All announcements are made digitally, online and across our network. Hosting events and celebration dinners is an expense we’d rather our clients not entertain. We’d much rather keep the cost of our services and products low, so our winners can choose to spend money on marketing that generates real-world value.

So, what happens if I do win?
You get to select the level of coverage that suits you and we set to work to prepare all the relevant elements in time for our public announcement. Our main coverage takes the form of a digital winner’s magazine, but we also offer physical trophies, certificates and varied online packages offering social media exposure.
We have a highly experienced editorial and production department who will guide you through this process and give you full control over your eventual coverage.

What are the costs?
There are no obligatory costs in accepting a nomination or winning a LUX award. In fact, to demonstrate our commitment to this, all our winners are offered a free of charge promotional package. Our company policy will always remain, regardless of budget, our clients should always be able to leverage the value of the award and our seal of approval.

We offer a variety of promotional opportunities to our winners. as we have an extensive network and we know, more than anyone, the wider business benefits from promoting industry awards.

It’s important to highlight, all conversations pertaining commercial add-ons are conducted after winners are announced, so there is no possibility an organisation can influence any internal decisions, based on their appetite to spend on marketing; this remains our utmost concern.