About the Parent & Baby Awards

Parent & Baby Awards

As a parent, when you come across something that makes your life easier and more efficient, you need to share it with everyone! Any product or service that will help you sleep longer and feel better while providing the best possible care for your baby is worthwhile.

The parent and baby industry has seen an increase in parental concern for baby hygiene, especially as the global pandemic continues. As consumer awareness of baby hygiene increases, the demand for high-end or high-quality products encourages growth in the industry. The industry is also highly competitive, so companies have concentrated on product differentiation, innovation, and an affordable pricing structure.

LUXlife is proud to announce the Parent and Baby Awards 2021. This programme has been running for three consecutive years. This year, we will honour businesses and individuals who have excelled in the industry by delivering the best products and services. The award programme actively welcomes all businesses and professionals, from baby toiletries, to antenatal classes and nursery furniture, amongst numerous other areas, to get involved with this opportunity.

2021 forecasts several trends; nature-inspired nurseries incorporating Japanese design and Scandinavian minimalism, as well as high-tech prams, organic baby foods and online parenting consultants who are available to help new parents. The Parent and Baby Awards 2021 are important in honouring those who work hard to keep up with these changes.

The nominees of the Parent and Baby Awards are carefully judged solely on merit (as opposed to the number of nominations) by our experienced in-house research team. The successful organisations are then presented with their award and complementary marketing materials that will be valuable to their PR portfolio in publicising their win.

Achieving the Parent and Baby Awards 2021 will not only create the chance to boost your brand's publicity but will also increase your credibility. The award will help to increase your reputation and give you a competitive advantage in the parent and baby industry, which will in turn increase your number of potential customers. The award can also improve your business internally, as a visual reminder that can raise employee morale and motivation.

If you wish to participate in the Parent & Baby Awards 2021 or if you would like to propose a company or individual who you feel is deserving of a place on the shortlist this year, please use our voting form to submit a nomination.

Gabrielle Ellis

Gabby is a dynamic and highly driven individual with a keen focus on customer care and customer service. Before joining AI Global Media, the digital media group behind LUXlife Magazine, Gabby worked in key account management roles working closely with clients to ensure a quality service. Winners of LUXlife Awards are in great hands having Gabby, who will work tirelessly to ensure that each award nominee and winner is supported throughout the process and that winners are able to gain some great publicity for their win.

Key Dates

Entries Open:

Monday 31st May 2021

Entries Closed:

Monday 26th July 2021

Winners Announced:

October 2021

See our archive of previous winners


How it works


We operate an open-vote policy, whereby any organisation can put themselves forward or be nominated by a third party. Votes are cast anonymously via our secure online portal. Voting is promoted digitally to LUX magazine’s extensive circulation, across our social media platforms and where appropriate, across our partner network. We, the publisher, also nominate candidates whom we feel are appropriate and deserving of recognition. The number of votes is not directly influential to the ultimate category winners.

All nominees will be contacted and given the opportunity to accept, or decline, their nomination. Only those who accept, will go on to form our shortlist.

Our specialist researchers scrutinise the shortlisted candidates, putting them through a period of extensive investigation prior to judging where we will make the ultimate decision. We review supporting evidence submitted by the nominees in addition to conducting our own independent research. The probe is typically centred around the evaluation of skills and services on offer; we will consider client and customer feedback and testimonials whilst recognising the nominee’s wider market reputation.

To move successfully, from nominee to winner; there must be evidence of extensive expertise within a given field or discipline, dedication to customer service and client satisfaction with an ongoing commitment to excellence and innovation.

After notification of their success, our winners are given a time-frame to discuss the celebratory items on offer. We are proudly not a pay-to-play enterprise with all winners encouraged to select a promotional package, be it commercial or free of charge.

When we make the formal announcement, we again reach out to LUX magazine’s extensive circulation, as well as our social media followers and, where appropriate, across our partner networks to promote the news.


When did LUX launch?
Today, LUX is one of AI Global Media’s most popular standalone publications but it launched as a bi-product of the luxury lifestyle sections from two of our flagship brands, Acquisition International & Wealth & Finance. In this respect, we’ve been active in the Lifestyle Sector since 2010; however, as demand for this type of coverage increased, we made the decision, in 2015, to separate the content and launch LUX, as an independent brand.

Who nominated me?
A large part of the nomination process is driven by LUX, we spend a great deal of time identifying potentially suitable candidates within their appropriate markets. A publisher-cast nomination doesn’t hold any more weight than a self, or third-party nomination, they all filter through to the research stage in the same manner.

If you didn’t self-nominate the nomination will have come from either a third-party vote via our online voting form or, by us the publisher. We run the nomination process via our website entirely anonymously, prohibiting us to provide specific details. Tried and tested over the years, response rates are always higher this way. As we operate in this manner, we run a very rigorous filtering system and do not directly link the number of votes received with success. We store encrypted versions of the IP address associated with the nomination, allowing us to track unusual behaviour.

I’ve accepted the nomination, what happens next?
Once a nomination is accepted, the organisation will be moved on to our shortlist. Shortlisted parties are encouraged to submit supporting materials via our optional questionnaire. This is the perfect opportunity to put forward any specifics you’d like our judging panel to take into consideration before they undertake extensive research for up to 8 weeks.

Who makes the final decision?
We have an entirely unbiased internal panel. It consists of an international, collective of individuals, with backgrounds from a myriad of fields, such as business, economy, politics, media, journalism, history and education. The panel is led by a veteran academic leader with international pedagogic and coaching experience who is well versed in research, fact-checking and mediation; allowing the panel to operate with efficacy and dependability.

When’s the ceremony?
We do not gather our winners together to present the news. We’re a little bit too new-media for that! All announcements are made digitally, online and across our network. Hosting events and celebration dinners is an expense we’d rather our clients not entertain. We’d much rather keep the cost of our services and products low, so our winners can choose to spend money on marketing that generates real-world value.

So, what happens if I do win?
You get to select the level of coverage that suits you and we set to work to prepare all the relevant elements in time for our public announcement. Our main coverage takes the form of a digital winner’s magazine, but we also offer physical trophies, window stickers, certificates and varied online packages offering social media exposure.
We have a highly experienced editorial and production department who will guide you through this process and give you full control over your eventual coverage.

What are the costs?
There are no obligatory costs in accepting a nomination or winning a LUX award. In fact, to demonstrate our commitment to this, all our winners are offered a free of charge promotional package. Our company policy will always remain, regardless of budget, our clients should always be able to leverage the value of the award and our seal of approval.

We offer a variety of promotional opportunities to our winners. as we have an extensive network and we know, more than anyone, the wider business benefits from promoting industry awards.

It’s important to highlight, all conversations pertaining commercial add-ons are conducted after winners are announced, so there is no possibility an organisation can influence any internal decisions, based on their appetite to spend on marketing; this remains our utmost concern.