About the Parent & Baby Awards
LUXlife Magazine is proud to announce the return of the Parent and Baby Awards! This popular programme has now been running for six consecutive years, and we are excited to shine a light once again on the leading companies shaping the industry today with cutting-edge products and services.
The global baby products sector is expanding at a consistent rate of 5.7 percent annually, with a variety of factors influencing this impressive growth. While North America continues to dominate the market – maintaining its position as a central hub for product development and innovation – the largest growth is currently being recorded in the APAC region, where both population and dual-income household numbers are on the rise.
This essential market is always evolving, and the Parent and Baby Awards 2023 will endeavour to highlight the latest trends and advancements across the baby care, toiletries, food, safety, and convenience segments. Parents around the world are developing a greater understanding of infant health and hygiene issues and are more concerned with the type of ingredients they are exposing their children to. As a result, demand has significantly increased for organic, chemical-free, and sustainable baby products in recent years, with parents willing to invest in premium-quality products that offer multiple health benefits.
These new spending habits have helped drive the growth of small and independent companies with specialty product ranges, giving them a strong foothold in the international market. In the U.S. this trend is particularly evident, with Euromonitor reporting that over three quarters of the country’s baby care industry is controlled by brands with less than 3 percent market share. This presents a lucrative opportunity for SMEs and startups to gain a loyal consumer-base and trade on a wider scale.
Another major influence on the Parent and Baby sector has been the rise of eCommerce. The majority of children today are now being born to Millennial and Gen-Z parents, whose keen interest in technology and immersion in the digital world has triggered a surge in online shopping. Rapid urbanisation, greater internet accessibility, and the rise in working lifestyles of parents have also been key motivators for growth across digital marketplaces. The latest research has shown parents spend over 60 percent more online than child-free consumers, so it is no surprise that the baby products and services sector is booming.
LUXlife Magazine is fantastic platform for advertising to an international audience of luxury clientele, and the Parent and Baby Awards 2023 will help to increase brand awareness and boost the credibility of its winners. Taking part is simple, and there are no mandatory costs involved at any stage of the process! We accept nominations via our website, as well as sourcing and assessing potential candidates ourselves using an unbiased, merit-based approach. Successful recipients will be given the opportunity to purchase celebratory packages which are designed to maximise the promotional benefits of the award. These are tailored to fit a variety of budgets and requirements, so we can provide the best tools for any marketing strategy!
If you would like to nominate yourself or a deserving business you know for consideration in the Parent and Baby Awards 2023, please click the Vote Now button today! You can also reach out to our helpful Nominations Team directly. LUXlife wishes the best of luck to all of this year’s nominees!
The Nomination Team can assist with answering any queries that you have regarding a nomination, or the process involved in taking part in one of our award programmes.
Please get in touch with us via email or over the phone if you have any questions - we are happy to help!